Learn how to extract meaningful insights from Gen Z behaviors and use them to solve real-world challenges, build stronger connections, and design more relevant experiences.
Day 1: September 24, 1:30 – 5:00 pm
Day 2: September 25, 1:30 – 5:00 pm
Online • Limited Slots Only
Learn structured approaches for reviewing market, customer, channel, financial, and competitive performance and synthesizing findings into meaningful business recommendations.
Day 1: September 29, 1:30 – 5:00 pm
Day 2: September 30, 1:30 – 5:00 pm
Online • Limited Slots Only
Explore the critical elements of effective positioning, from target market definition and competitive analysis to customer insights and value proposition development.
Day 1: October 8, 1:30 – 5:00 pm
Day 2: October 9, 1:30 – 5:00 pm
Online • Limited Slots Only
Simulate the critiquing process that fosters proactive and innovative strategies that lead to relevant, powerful, and actionable marketing plans.
Day 1: October 13, 1:30 – 5:00 pm
Day 2: October 14, 1:30 – 5:00 pm
Online • Limited Slots Only
Expert marketing strategist leveraging 30 years of expertise to help brands decode Gen Zs and build winning positioning.
Acumen President & CEO who helps leaders transform business reviews into actionable insights to drive growth and influence stakeholders.
Seasoned marketing educator and executive with global brand experience to help teams move past routine planning and build innovative plans.